In the age of side hustles, this is the path I chose. To fulfill a dream of developing snarky, irreverent T-shirts full of obscure pop-culture references. It was an exciting, creatively fulfilling endeavor that allowed me to build a brand from the ground up, consistently create content across multiple platforms, manage paid social campaigns, and (hopefully) make a few people laugh. I’ve since closed down the shop, but hopefully the jokes will live forever.