For four years, the web series, Casual Fridays, was a strategic repositioning and capabilities showcase for our agency. Each season, we assessed the success and shortcomings of the previous campaign and altered the execution to both challenge ourselves and show our clients the effectiveness of humor-based content.

For the final installment, we decided to create four mockumentaries to tell the completely made-up stories of historic ad campaigns. As an homage to IFC’s Documentary Now!, I wrote, directed, edited, and starred in each episode.

The Rise and Fall of the Tortilla Trinity
Sometimes, the only way to get ahead is to add some fuel to the fire…or Doritos, in this case. Follow the everlasting feud that led a trio of filmmakers to reach a tortilla chip breakthrough. This is the completely untrue story of how working together, and against each other, helped a trio of filmmakers dominate Doritos’ famous “Crash the Super Bowl” competition.

Jobless
In the early ‘00s, the war between PCs and Macs had begun. As PCs took the nation by storm, Apple pressed to win the hearts of users once and for all. Please enjoy this completely made-up “peek behind the curtain.” And witness the genius of the legendary Steve Jobs first hand.

Head Over Heart
So, it looks like this is where we part ways. We set out to tell you the made-up stories of some of the world’s most famous ad campaigns. But before we go, we want to rally one last time. Here’s a breakdown of the bold and boisterous 2006 ad campaign that the nation hated, but skyrocketed sales: this is “Head On.”

Jump, Jive an’ Wail
We’re throwing it back to the 90’s with a rom-com that pulls together two powerful and unlikely forces: khakis and swing music. Watch the completely untrue story of how a love-stuck copywriter followed his inner passion and hatched the famous Gap Khaki Swing campaign. Buckle up, and enjoy this trip down memory lane.