Quinlan recently created a social media campaign to help drive awareness, donations and attract volunteers for Ken-Ton Meals on Wheels. Our focus creatively was to shy away from the depressing and guilt driven messaging that is synonymous with charitable work. We created a unique video showcasing their ideal customer as a witty, charming and youthful host of a late-night style talk show. During the multi segment piece we were able to deliver on our key messages: our clients aren’t vibrant members of the community, our meals are created from scratch in our kitchen and we are a completely separate entity than Meals on Wheels of Western New York. We were also allowed to get a little weird with it.